Website Landing Page Design
A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Dedicated, promotion-specific landing pages are what we’ll be focusing on. Dedicated landing pages are complete pages that are designed for a specific marketing campaign.
The purpose of a landing page into two categories:
To capture leads that enable you to market to people in the future, or
to “warm up” potential customers to the product you are trying to sell to them before sending them further into your sales funnel.